The average American maintains just four “good” pairs of underwear in their rotation, while women typically have three “good” bras. Based on a three-year lifespan, these four pairs of underwear can withstand approximately 274 wears before becoming too hole-y. Bras, lasting four years, average 487 wears each.
Spare underwear is a thing for 70% of people polled (by Hanes).
39% pack an extra pair when anticipating potential accidents, while 37% simply know they’ll need a wardrobe change during their day. 18% acknowledge their tendency to spill things on themselves.
Younger generations appear to be leading this trend in preparedness. 60% of Gen Z and 57% of millennials maintain “in case of emergency” underwear, suggesting a shifting attitude toward personal comfort and readiness among younger Americans.The research offers insights into how long Americans hold onto their underwear. On average, people keep their underwear for three years, with a dedicated 10% maintaining their collection for six years or more. 82% of those who carry spares believe underwear should be replaced after two years, while 83% of non-backup carriers extend that timeline to three years.
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