Struggling to keep up with what Gen Z is into? Good news — it turns out… they’re into us. That’s right: radio is officially back.
A new report says 78% of Gen Z’ers listen to A.M./F.M. radio, and no, we’re not talking about digital streams or background noise on Pandora — we’re talking real-deal, live, local radio.
The London Evening Standard even ran a headline that declared, “Radio is back” and claimed Gen Z’s listening habits are reshaping media as we know it. According to the article, young people are hitting the brakes on their digital burnout and gravitating toward old-school analog tech — and that includes radio.
Meanwhile, traditional TV is losing steam — only 48% of Gen Z watches broadcast TV in a typical week, according to another report cited in the article.
So yeah… radio is hotter than ever in 2025, and if you’re listening to us right now, you’re officially ahead of the curve.
Radio isn’t just surviving — it’s thriving — and dare we say… it’s kinda cool again?
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