Iconic downtown Jacksonville Wells Fargo Tower sign taken down as many watch

The end of an era in downtown Jacksonville, as the letters and sign of the Wells Fargo Center - downtown’s second tallest building – were taken down one by one Sunday morning. Now, the towering downtown icon is looking for a new name looking over the “River City,” with the building blank where its previous name used to be.

Plenty of people in Jacksonville gathered by the Friendship Fountain on the Southbank Sunday morning to watch the transformation take place.

Action News Jax reported back in April when the tower was bought by a New York investment group for 46 million dollars. The parking garage alongside the building was bought with it.